Wienermobile Lyft

To spread smiles we gave Lyft riders an unforgettable ride. For the first time ever we turned the iconic 27-foot Wiener on wheels into a fully functioning Lyft. The internet ate it up resulting in 1.16 Billion Impressions. And it even got mentioned in the monologue on the Jimmy Fallon Show.

And the internet loved it.

1.16 B Earned Impressions & 446 Unique Media Placements

Covered by: Chicago Tribune, Motortrend, New York Post, The Tonight Show, NBC, ABC, CBS, iHeart Radio, CNet, Thrillist, Mashed, Mashable, Trendhunter, Travel + Leisure, Food & Wine, AdAge, Adweek, etc.