The Boulevard
Interfaith House was an organization helping the homeless recover from medical injuries instead of being released onto the street. It had just one problem—its name. Corporations hesitated donating to the organization because the name had a religious connotation (even though they weren’t religiously affiliated). We rebranded Interfaith House to The Boulevard, speaking to the transition they foster—we also created a new website, mission video, and logo for their fundraising purposes.
*Copy has been updated by the organization since launch.