Katie Rivard

ACD Copywriter

The work of Katie Rivard, copywriter.

The Boulevard Rebranding

Interfaith House was an organization helping the homeless recover from medical injuries instead of being released onto the street. It had just one problem—its name. Corporations hesitated donating to the organization because the name had a religious connotation (even though they weren't affiliated with any particular faith). We rebranded Interfaith House as The Boulevard to speak to the transition they foster and created a new website, mission video, and logo for fundraising purposes.

 Copy has been updated by the organization since launch.

 

Copy has been updated by the organization since launch.