Katie Rivard

ACD Copywriter

The work of Katie Rivard, copywriter.

Jif Power Ups

The snack time struggle is real. Parents want nutritious while kid’s want delicious. Enter Jif Power Ups; a new snack everyone can agree on.

Jif was looking to launch their new granola bars in a big way, so we tapped into celebrity dad, Neil Patrick Harris to show parents everywhere that we know the struggle is real.