Midori: Moshi Moshi

Midori had fallen off people's radar, so we wanted to regain their attention by saying hello the way only a Japanese liqueur could. On a crowded London street, we placed a ringing phone within what appeared to be an ordinary billboard. But, when passers-by answered with "Moshi Moshi" they were invited into a whole new vibrant world—entering a branded pop-up environment where they could try unique cocktails based on their mood and learn more about the Midori brand.