Midori

Midori had fallen off people's radar, so we wanted to regain their attention by saying hello the way only a Japanese liqueur could. On a crowded London street, we placed a ringing phone within what appeared to be an ordinary billboard. But, when passers-by answered by saying "Moshi Moshi" they were invited into a whole new vibrant world.

Pre-roll version

Long Form Version

All social content invited viewers to say "Moshi Moshi" to Midori and discover unique recipes through the Cocktail Project.

Facebook Teaser Ads

When followers said Moshi Moshi to Midori on Twitter, they were rewarded with a cocktail gif based on their mood.